About Us

t-reign retractable tethersAt T-REIGN, we like to get outdoors. On our team you'll find fishermen, hikers, campers, joggers, bikers… and just about everything else that involves being outside in the California sunshine. So we know first hand how important having the right gear is to enjoying your time in the wild, and we build products we want to use ourselves.

T-REIGN™ (pronounced terrain) Outdoor Products is a company founded on American ingenuity and entrepreneurial spirit. Over 65 years ago, our parent company, KEY-BAK, invented the self-retracting key reel and we've applied that technology to outdoor products.

You embrace the culture of discovery and the natural world. With our gear holders, we want you to explore, camp, hike, fish and hunt with easy access to your gear and no worries about leaving anything behind.

We help people like you live life to the fullest -- no matter where life's journey leads.

T-REIGN Outdoor Products is an employee-owned company.