West Coast Corporation Acquires Boomerang Tool Company June 26 2015

Ontario, California (March 9, 2015) – West Coast Corporation, the manufacturer of KEY-BAK® and T-REIGN® retractable gear tethers, today announced the acquisition of the products and certain other assets of Boomerang Tool Company, Inc. a leader in retractable tools for fishing and outdoor sports.

“The combination of Boomerang Tool Company’s brand and SNIPS with our T-REIGN® products gives our channel partners a broader range of retractable tethered products from one source here in the United States” said Boake Paugh, President of West Coast Corporation (WCC).  “By consolidating sales, manufacturing, distribution, customer service and other operations, we will be able to improve service to our customers, achieve greater efficiencies, and further accelerate our growth in the outdoor sporting goods market.”

Boomerang SNIPS are popular with fishermen as braided fishing line cutters. T-REIGN® retractable gear tethers keep favorite outdoor accessories – including pliers, hemostats, flashlights and game calls – safe, secure and ready for immediate action.

“As we integrate the Boomerang products into our operations, we expect to deliver the same high level of service and on-time delivery that customers have come to expect from West Coast Corporation” said Paugh.

Daniel Cornell, President of Boomerang Tool Company, further explained that, “This is a great opportunity to expand the Boomerang brand. Our reputation for developing innovative products makes a terrific combination with WCC’s track-record of innovation and superior customer service world-wide.”

T-REIGN® and Boomerang products are in widespread distribution including at major U.S. retailers such as Bass Pro Shops, Cabela’s, and Amazon.com, plus at many local fishing and outdoor specialty shops.

American Ingenuity

At WCC, our core purpose is to “employ American ingenuity to help working people lead more productive lives.”

Our founder W.R. Lummis invented the original KEY-BAK® self-retracting key reel in 1948. As a switchman on the Pacific Electric Railway in Los Angeles, he saw working people injured when their dangling key chains got caught as they mounted and dismounted moving trains. Lummis had an idea for a reel that would keep keys within reach at the wearer’s side, safe from snagging on moving rail cars and machinery. His idea became the first KEY-BAK®. Use of the product and its many variations has spread worldwide and become popular with working people in law enforcement, security, facilities maintenance, casinos, restaurants, plus farms and ranches.

The New York Times recently called KEY-BAK® a “classic,” explaining that “The practical KEY-BAK® … keeps keys on a handy retractable chain.”

The 2011 addition of the T-REIGN® brand extended the company’s products to the outdoor market, leading us to create innovative retractable gear tethers and cases for working people enjoying the outdoors who want their electronics and tools within easy reach and secure, avoiding drops, loss or breakage.

About West Coast Corporation

Founded in 1948 West Coast Corporation is the manufacturer of the popular KEY-BAK® self-retracting key chain.  KEY-BAK® is known around the world by working people who use keys as part of their job.  Its T-REIGN® brand supports outdoor and recreational use of its retractable gear tethers. An employee-owned company by means of its ESOP (Employee Stock Ownership Plan), West Coast Corporation serves customers worldwide from its headquarters in Southern California.

Additional Information Available at:


For More Information Contact:

Mike Winegar
Vice President
West Coast Corporation
4245 Pacific Privado
Ontario, California 91761 USA
Phone: +1 909-923-7800